Build a Cohesive Brand Identity for Your Business

Rub N Draw
Oct 17
4 min read

Alright, let’s get real for a second. You’ve got a business, right? Maybe it’s just starting out or maybe you’ve been around the block a few times. Either way, you want people to know you, trust you, and choose you over the competition. But how do you make that happen? The secret sauce is a cohesive brand identity. Yep, that’s the magic phrase that can turn your business from “just another name” into a memorable, irresistible brand.

So, what exactly is a cohesive brand identity? And how do you build one that actually works? Buckle up, because I’m about to spill all the tea on this. Ready? Let’s dive in!

What Does a Cohesive Brand Identity Even Mean?

You might be thinking, “Brand identity? Isn’t that just a logo and some colours?” Nope, it’s way more than that. A cohesive brand identity is like your business’s personality on steroids. It’s the look, the feel, the voice, and the vibe that your business gives off everywhere it shows up.

Think of it like this: if your business was a person, what would they wear? How would they talk? What kind of music would they listen to? Would they be the life of the party or the quiet thinker? All these little details come together to create a consistent experience for your customers.

Here’s what a cohesive brand identity usually includes:

Logo - Your business’s face.
Colour palette - The mood-setters.
Typography - The style of your words.
Imagery style - Photos, graphics, and icons that match your vibe.
Tone of voice - How you talk to your audience.
Brand values and mission - What you stand for.

When all these elements work together smoothly, your brand feels trustworthy and professional. And guess what? People love that.

Eye-level view of a designer sketching logos on a notebook — Creating a logo as part of brand identity design

Why You Need Cohesive Brand Identity Services (Hint: It’s More Important Than You Think)

Okay, so you get the idea of what a brand identity is. But why should you care about making it cohesive? Why not just slap together some colours and a logo and call it a day?

Here’s the deal: inconsistency is a brand killer. Imagine seeing a business with a fancy, sleek website but then their social media looks like a chaotic mess. Or their emails use a totally different font and tone than their ads. Confusing, right? That’s exactly what happens when your brand identity isn’t cohesive.

When you invest in professional brand identity services, you get experts who know how to make every piece of your brand puzzle fit perfectly. They help you:

Build recognition - People spot your brand instantly.
Create trust - Consistency shows you’re reliable.
Stand out from the crowd - Because your brand looks and feels unique.
Save time and money - No more guessing or redoing designs.

Plus, a strong brand identity makes marketing a breeze. You’ll know exactly how to talk, what to show, and where to shine.

Close-up of a colour palette and typography samples on a desk — Choosing colours and fonts for a brand identity

How Much Does a Brand Identity Package Cost?

Alright, let’s talk money. I know you’re wondering, “How much is this going to set me back?” The truth is, the cost of a brand identity package can vary quite a bit. It depends on what you need and who you work with.

Here’s a rough idea of what you might expect:

Basic package: Usually includes a logo, colour palette, and typography. This can start from around ₹15,000 to ₹40,000.
Standard package: Adds things like business cards, social media templates, and brand guidelines. Prices can range from ₹40,000 to ₹80,000.
Comprehensive package: Full-on brand identity with everything from logos to website design and marketing materials. This can go upwards of ₹80,000 and beyond.

Now, before you freak out, remember that investing in a solid brand identity is like planting seeds for your business’s future. It pays off big time in the long run.

If you want affordable and comprehensive options, check out brand identity services that fit your budget without skimping on quality.

How to Build Your Own Cohesive Brand Identity (Without Losing Your Mind)

Feeling inspired but not sure where to start? No worries, I got you. Here’s a simple step-by-step guide to building a cohesive brand identity that feels so you:

1. Define Your Brand’s Core

Ask yourself:

What’s my business’s mission?
What values do I want to stand for?
Who is my ideal customer?
What makes me different from competitors?

Write down your answers. This is your brand’s foundation.

2. Create Your Visual Style

Pick 2-3 main colours that reflect your brand’s personality.
Choose 1-2 fonts that are easy to read and match your vibe.
Design a logo that’s simple but memorable.
Decide on the style of images and graphics you’ll use (e.g., bright and playful or sleek and professional).

3. Develop Your Voice

How do you want to sound? Friendly and casual? Professional and authoritative? Fun and quirky? Write a few sample sentences or social media posts to get a feel for it.

4. Make a Brand Style Guide

This is your brand’s rulebook. It should include:

Logo usage rules
Colour codes
Font styles and sizes
Tone of voice examples
Image style guidelines

Having this guide keeps everything consistent, especially if you work with designers or marketers.

5. Apply Your Brand Everywhere

From your website to your business cards, social media, packaging, and emails - make sure your brand identity shines through everywhere.

Brand style guide booklet showing colours and fonts

Keep Your Brand Identity Fresh and Relevant

Building a cohesive brand identity isn’t a one-and-done deal. Markets change, trends evolve, and your business grows. So, it’s smart to revisit your brand identity every year or so.