Do Small Businesses need a Logo?

Updated: Jun 16


Can you guess the name of these brands?


Offcourse i am sure almost 100% of everyone reading this blog would have guessed all the names right.


Now just think...


If we remove these icons from their names, would you still be able to have same faith in the quality of products or services these brand offer.


Thats the Power of a LOGO.


If you are thinking that these are very very big brands , let me tell you they started with almost negligible capital may be even lesser than what you must have put in to start a new shop selling bananas.


But once they grew there LOGO became their identity and face.

Even if APPLE launches a Electric Car in near future you will definitely buy it . wouldn't you?

Or if Mac Donalds starts selling Shampoo you might buy that as well .. right ?


It is because of a single factor which is TRUST that you have gained in so many years based on consistent quality, service and regular interaction that these brands offer every single day.


Whether you are a startup or a growing company or even a shop ... everything which brings in customers to your doorsteps is important...


What does a INTELLIGENTLY DESIGNED LOGO brings with it to your business apart from customers...


BUILDS INTEGRITY

It tells potential clients who you are, what you do, and how that benefits them. It communicates to people with no prior knowledge or experience with your business that you do great work. People make positive or negative assumptions about a business as soon as they see your company name and logo. It can be a good one or a bad one depending upon how your logo has been designed.


CREATES A FIRST IMRESSION

These days you only have a few seconds to make an impressive first impression on anyone looking at your company website, or visiting card, or signage etc.


Your potential customers can connect instantly to you via your LOGO if it is desgined well and it depicts what it is suppose to tell.


This picture makes the point very clear.

Do you think you would have remembered BURGER KING if it was written in a simple text. Offcourse not.


FORMS BRAND IDENTITY

To create branding which invokes trust you need to tell stories about your products and services.

And, while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.

CAN YOU SPOT THE BIRD IN THIS LOGO ?


CREATES A STRONG RECALL

Logo Color theme, as well as the

placement of different elements which are a part of the logo if done smartly triggers positive recall about your brand that the name of your company alone might not.

And, if we’re all being honest, some of your audience will likely forget the name of your business but they’ll immediately associate your logo with their memories of your brand.






GIVES AN INTERNATIONAL APPEAL

Your Logo can change the way your customers percieve your company, your work as well as your work ethics. Which logo below attracts you instantly. I am sure you must have seen the 2nd one before looking at the 1st on though they belong to the same company.

The 1st logo looks OK but as soon as you start comparing it to the 2nd option it looks very low class and gives you a feeling that it might be a very small un-organized company .

Thats why a logo needs to give an international appeal , a class apart because your target customer will always compare you with your nearest competitor based on your logo too ( off course your porducts should be as good as your logo ).

MOTIVATES YOUR EMPLOYEES

When your employees start wearing your company official t shirt during work it gives them a sense of teamwork and being a part of a big family other than home. That LOGO on that shirt gives them a sense of pride and they feel connected to the brand as well as the team.


Having the right LOGO can create a stron image on the minds of employees as well as your dealers, distributors ( who make their sales rep don the same t shirt with your logo ) .

Haven't you fought for your college logo printed t shirt when you first saw someone from your batch wearing the same. Because thats no ordinary t shirt. It has your college logo on it.

That LOGO just made that cheap T Shirt an important one ( atleast to you ).


Getting a good logo is the very first essential element in your whole branding exercise.

All your future marketing efforts , all the narratives you create for your next ads, be it social or in print, even your inhouse branding depends upon your LOGO.


Get your own international LOGO designed from us.


We at www.rubndraw.com design logos, brochures, catalogs, facebooks ads, banners, product packaging, billboards, business stationery like visiting cards and more..

Get a free quotation - CLICK HERE

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